
Rajib Gupta
by Rajib Gupta
This course adopts a practical, industry-oriented approach to writing. Students engage with real-world formats, including website content, SEO writing, blogs, corporate storytelling, academic writing, and business communication. The programme also introduces prompt engineering and the responsible use of AI tools and writing software, ensuring students remain current with modern communication practices. What sets this course apart is its emphasis on structured thinking—teaching students not only how to write effectively, but how to organise ideas, adapt to different audiences, and communicate purposefully across platforms.
Rajib Gupta is an entrepreneur, multidisciplinary artist, and communication mentor with over two decades of experience in writing, design, music, voice, theatre, and film. As the founder of the Pankaj Mullick Music and Art Foundation, he has created structured spaces for creative learning and heritage exploration. His extensive work with individuals and institutions has focused on helping people communicate with clarity, confidence, and purpose. His real-world experience across creative and commercial domains makes him uniquely positioned to guide students in mastering writing that is both expressive and professionally relevant.

Techniques for creative and commercial writing across multiple platforms
SEO content writing, blog writing, and website communication
Corporate storytelling, reporting, and brand-building strategies
Practical use of AI tools and prompt engineering in writing

